Become great at A/B testing
Start making more money with your online experiments.
Learn to get more value out of your online experiments
Discover approaches that work, pitfalls you will encounter, and lots of smart solutions to common issues.
This course will teach you how to get more wins, bigger wins and more insights from your experimentation efforts.
In just 18 lessons, you’ll learn how to
- Get more wins through a long term impact optimization process.
- Calculate where to run experiments, and with what impact.
- Make a hypothesis based on data and psychology.
- Prioritize test hypotheses and experiments.
- Design, start and stop experiments at the right time.
- Come up with proper insights from experiments run.
- Build up a knowledge library on validated user insights.
- Scale your digital experimentation efforts.