Google Tag Manager for Beginners

Become great at Google Tag Manager

Master fundamentals of Google Tag Manager.

This training program will give you:

• A knowledge of how to use Google Tag Manager to deploy third-party tracking scripts.
• The power to set up tracking without having to rely on a developer.
• A system you can immediately use to make sure all of your tags (HotJar, Optimizely, Mixpanel, etc.) stay organized.

Course Content:

Your Introduction to Google Tag Manager Basics

What is a tag manager and how does it differ from Google Analytics?

Getting to Know GTM: Tags

Getting to Know GTM: Triggers

Getting to Know GTM: Variables

Getting to Know GTM: Data Layer

Getting to Know GTM: Organization

Getting to Know GTM: Preview Mode

Getting to Know GTM: Workflow

Getting Started: Creating Your First Tag

Getting Started: Scripts & Pixels

Tracking Engagement: Clicks & Time

Tracking Engagement: Scroll

Tracking Engagement: YouTube Videos

Data Layer 101: Storing Details

Data Layer 101: Reading Details

Tracking E-commerce: The Basics

Deep Dive: Cross-Domain Tracking

Deep Dive: Tag Sequencing

Deep Dive: Formatting Variables

Wrap Up & Resources