Google Analytics for Beginners


Become great at digital psychology

Get advanced level skills in digital psychology and persuasion.

This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.

  • Increase online sales by using behavioral psychology, persuasion and neuromarketing
  • Stay ahead of the curve with expert-curated lessons backed by research
  • Learn from the best: taught by hand-picked industry practitioners and academic scholars

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Course Features

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Become great at Google Analytics

From analytics amateur to informed practitioner.

Learn how to use Google Analytics data, so you can make better product, marketing, and strategy decisions.

You still can’t make heads or tails of Google Analytics

The dashboard is intimidating. The sheer amount of data is overwhelming. And learning Google Analytics from Google or how-to blog posts is frustrating.

Plus, the reports don’t make any sense. And you have no idea what to do with the data you do understand. So, you’re still making marketing decisions based on gut instinct — not data.

Sure, Google’s beginner course gave you the vocabulary to sound like you know what you’re doing. But you can’t fake it till you make it when it comes to analytics.This CXL course is for when you’re ready to learn how to actually use Google Analytics.

Course Content:

Getting to Know Google Analytics

Getting Started

Understanding Traffic

Understanding Results

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CXL Institute

Become great at marketing. Get the world’s top practitioners as your instructors. CXL Institute teaches you advanced level skills in customer acquisition, analytics, and conversion optimization.

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